A small team, a lot of leverage.

1r2b is a nimble, founder-led operation using agentic systems to ship products and solutions faster than traditional teams can scope them. Diverse in background, deliberate in execution. Founder-led. Small on purpose. Based in Oakland, California.

Founders

Ronen Raz

Co-founder & CEO

Serial tech entrepreneur with 30 years building internet products. Co-founded CorkyNet (1995) and ironSource (2012). Background in digital health, quantum computing, and adtech. Focused on making complex systems simple enough that regular people get value from them.

Lia Barrow

Co-founder & COO

Community builder, board leader, nonprofit executive. Board positions at The Mosaic Project and Kehilla Community Synagogue. Co-built JustCoz; launched HaMotzi Gluten Free. Focused on building the relationships and systems that make communities work.

Advisors

Chen Barshai

Advisor

Principles

Leverage over headcount

A small, well-equipped team with the right systems outruns a large one every time.

Attention as the scarce resource

Every product we build respects the user's time and guards against noise.

Trust travels with the work

Quality is the signal. We let the output speak and the relationship follow.